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In Retail, AR is for Shoppers and VR is for Business

In some of the coverage of augmented and virtual reality, it feels like there are efforts to make it a “versus”: AR vs. VR, like one has to win and the other has to lose. But even though the most basic fundamentals of the technologies are similar – a graphical overlay that is directed at a single user’s experience, and that moves according to the physical movements of the user – they’re actually very different technologies.

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